Just when you thought the story was over. Plot Twist.
01 Browser-native type studio
Make the front page jump.
One phrase stays locked in place while the headlines, columns, and paper change around it.
Live canvas
Ready to cut
00:00 / 00:06
Render complete
texttomatchcut-text-to-match-cut.mp4
1080 × 1080 · 5.8 MB
02 The method
Three changes. One fixed point.
The effect works because the eye never has to find the word again. Only the world around it changes.
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01
Anchor the phrase
Your wording is measured, wrapped, and pinned to the exact centre of every edition.
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02
Rebuild the page
Headlines, columns, pull quotes, paper tone, and grain are recomposed for each cut.
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03
Record in the browser
The canvas and synthesised paper sounds are encoded into a ready-to-edit video file.
03 Prompt library
Start with a phrase.
Each card loads straight into the studio. The typography and cut rhythm are generated locally.
The market has decided to make this personal. Taco Again.
The annual report has found its favourite two words. Artificial Intelligence.
04 Small print
Questions, before you cut.
Is this a generative AI tool?
No. The effect is built from a typographic layout engine, a curated copy bank, and a seeded composition system. No phrase or video is sent to a model.
What happens to my phrase and video?
Both stay in this browser tab. The canvas is encoded locally with the MediaRecorder API, and the downloaded file is created from that local recording.
Why is the output MP4 on one browser and WebM on another?
Browsers expose different encoder support. The format menu only offers containers and codecs this browser says it can produce.
Can I use the video commercially?
Yes. There is no watermark or attribution requirement. You are responsible for the phrase you enter and any rights attached to it.
Why does the tab need to stay visible?
The export is recorded in real time rather than queued on a server. Browsers may throttle animation in a background tab, which can drop frames.